Downtown Blue Ridge is about to turn electric. Sandra Parrish talks with Troy Shirbroun of the Blue Ridge Business Association about the 15th annual Fire & Ice Chili and Craft Beer Festival — the biggest one yet. From a record 24 chili competitors to 36 ice sculptures, live carving demos, craft beer, live music, and Valentine’s Day fun, Troy shares why this hometown celebration draws thousands every year.

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Fire & Ice Chili Cook Off & Craft Beer Festival

Chapters
00:00 Introduction and Banter
00:32 What Makes Fire & Ice Special
01:15 Chili Competition and Tasting Details
01:58 Ice Sculptures and Live Carvings
02:23 Craft Beer, Music, and Vendors
03:40 Valentine’s Day Activities
04:20 Event Schedule and Final Details